Transformation is not about becoming someone new
— it’s about becoming real.
Alexander Holmberg
After more than 11,000 client sessions and 3,500 leaders trained, Alexander Holmberg - coachholmberg, has seen one truth repeat itself: lasting change is never the result of motivation, but of clarity, courage, and responsibility.
As one of Scandinavia’s leading voices in executive and leadership coaching, Alexander brings both depth and edge to a field often diluted by quick fixes and shallow self-help. His work challenges leaders to move beyond comfort and illusion — toward the discipline of transformation.
Thought Leadership
Every lasting transformation begins with a solid foundation — built on knowledge, integrity, and method. For more than a decade, Alexander Holmberg has redefined what coaching can be: not inspiration, but structure; not talk, but measurable change. His work represents a milestone in Scandinavian coaching — where depth meets discipline, and transformation becomes tangible.
The KIT-Coaching methodology — Cognitive, Integrative, Transformative — forms the core of Alexander’s work.
It bridges psychology, leadership science, and practical coaching to create real and sustainable behavioral change.The Arrow Model translates transformation into action.
It adds business-minded rigor, direction, and measurability — ensuring that growth is not abstract, but operational and accountable.
The Core Model helps leaders and organizations identify the deeper purpose behind what they do.
By clarifying the “why,” it builds alignment, authenticity, and strategic focus — the essence of stable leadership.
Cut the Crap
At the heart of Alexander Holmberg’s work lies a simple truth: growth requires honesty. His “Cut the Crap” philosophy challenges the noise of corporate clichés and empty motivational talk.
It’s a direct, unfiltered, and deeply human approach — combining warmth and integrity with radical honesty and measurable results. By cutting through illusions, Alexander helps leaders face reality with clarity, courage, and compassion — the foundation for real transformation.
The Future of Coaching
Today, Alexander’s work spans from entry-level clarity programs — supported by an AI-Coach Bot based on his book — to high-intensity transformation journeys with top executives. By merging structured methodology with human truth, he has redefined what coaching can be: not a luxury or a temporary fix, but a disciplined practice of awareness, accountability, and self-leadership. His vision points toward a new era of coaching — one where transformation is not an event, but a way of leading, working, and living.
Be part of the new journey
