Why I Coach
— And Why
I Won’t Settle

When one person’s life changes, a ripple of transformation follows. Because as long as illusions can be shattered, there’s always a way forward.

I coach because growth is inevitable — no matter how stuck you feel, how lost you are, or how deep your pain runs. I’ve witnessed it thousands of times. I’ve led over 11,000 client sessions. I’ve challenged broken systems and created my own unique coaching methodology. I’ve written the one and only book that takes a holistic view of coaching — not just another self-help fluff, but real tools for real change.

I will not Settle

I’m the founder of Holmberg & Friends AB, where we challenge, train, and empower leaders. I’ve educated over 3500 managers in coaching leadership — not just to tick a box, but to ignite real, sustainable change.

I train and supervise coaches. I help them see the cracks in their own stories so they can guide others with honesty and skill. I stand by leaders in their darkest hours and help them rise into the best version of themselves.

From the worst to the best — I’m here. I coach because transformation is possible. And because settling is not an option.

I do this with trust, warmth, security, toughness, sharpness, courage — and above all, clarity.

Clarity in a Chaotic World

In a world where chaos and noise reign, clarity is the most powerful tool you can have. It cuts through doubt, fear and confusion. It shows you who you are, what you stand for, and where you’re going. That’s why I coach. That’s why I challenge. And that’s why I refuse to settle for anything less.